Approach
Five steps, in order. The first one is free and you keep it whether or not you hire us.
We go through your ad accounts, search visibility, social profiles, and the pages traffic lands on. You get a short written summary: what's working, what's wasting money, and the two or three fixes worth doing first. No charge, no obligation.
Before we write a single ad, we agree who you're for, what you're better at than the shop next door, and how you'll say it. Most campaigns underperform because this step was skipped, not because the targeting was wrong.
One page: channels, monthly budget split, the target cost per result, and what we expect to have proved in the first 30 days. You approve it before anything goes live, and it's the document we're held to.
Tracking first, then creative, then campaigns. We launch on a test budget across a small number of variations so the early spend buys information, not just impressions.
Weekly adjustments, monthly reporting. Every report ends with three things: what we spent, what it returned, and what changes next month. Anything that can't clear its target after a fair test gets cut — including our own ideas.
Working together
The accounts that do well are the ones where the client stays in the loop for about an hour a month. That's genuinely all it takes.